Optimizing your site for local search Local search can be supported simply by properly including local information in your web pages. If your web page is properly optimized and also tuned for local search, then customers will know to frequent your business when they need particular goods or services.
Local Search Matters - Local Search Counts
When creating or optimizing your site the above should be your battle cry. Be honest, if you need product or service in the home decor centric market do you care about someone 2000 miles away? There anwser is almost always no unless it is a very unique speciality item. But your carpet, tile, stone, lighting, landscaping needs, garage organization products etc. etc. are local in nature.
Here are a few tips to help you along the way.
Your title tag is one of the most important parts of your site and many businesses have completely ignored them. You know, the words in the bar at the very top. Use local search terms. If your company is ABC Landscaping then a title for your page might read " ABC Landscaping Serving all of Mesa Tempe Chandler in Arizona " and on another page a slight variation so each page has your business name and local names because that is how people search.
Your website is the new front door to your business. Paying attention helps your business while ignoring it hurts your business. It really is that simple.
Use this same method in your copy. If you do business in maricopa county then make sure you refer to that in the actual copy of your web site. That is what the search engines see.
Want to see how Google displays and sees your site. Click Here
Generate great meta tags. These are adjectives that describe your business. You should spend as much time on this as you did designing your logo.
Get a Blog! Repeat Get a Blog
How do you think that topical information gets on page one of the major engines. It is not by accident: it is done by blogging. As a matter of fact Arizona Decorating is a sophisticated blog and search engine.
Get a FREE Blog Click Here - Google owns it. It is absolutely free and if you spend 10 minutes a week writing about your passion (hopefully it is your work) and link back to your site you will be rewarded with higher ranking. This is a fact.
Do not make it a sales pitch. If you a interior designer then write about interior design.
Example:
How to pick an interior designer
The use of mirrors to give a concept of openess
Re-arranging furniture for a more modern look
You get the idea...If you create quality content you and your website will be rewarded. Be sure to link back to your website and even link to other places of interest....
Then put this into your pages or have your webmaster do it for you.
CREATE an RSS Feed This is the future so you might as well join in. You can do it for free at this link
Here is the quick explanation of RSS
RSS (short for really simple syndication) is an XML-based format for news distribution that includes headlines, summaries and links back to a publisher website for the full article. You load RSS news feeds into a reader or visit them on a personalized web page. RSS keeps you up-to-the-moment on your favorite news sources, providing an indicator when news breaks. You may use any of the popular RSS readers to organize your own feeds, including feeds from Advertising Age listed below. See our recommended links to popular RSS readers.
This means when you update your site people don't have to remember they are automatically notified through their reader. Is is like having a free town crier.
A local search example
Here is what is at the bottom of our home page. It is not on every page but the search engines scan this info when they visit our home page.
Arizona Decorating Serves all of Arizona, Maricopa and Pima Counties and the communities of:
Phoenix, Mesa, Glendale, Scottsdale, Chandler, Tempe, Gilbert, Peoria, Avondale, Surprise, Sun City, Goodyear, Sun City West, El Mirage, Fountain Hills, Tucson, Paradise Valley, Buckeye, Queen Creek, Wickenburg, Tolleson, Guadalupe, Cave Creek, Litchfield, Youngtown, Carefree, Gila Bend, Ahwatukee, Anthem, Apache Junction, Black Canyon City, Higley, Laveen, Lone Butte, New River, Rio Verde, Sun Lakes, Tonopah, Waddell, Wittman, White Tanks. We provide expertise in Landscaping,garden, home decor flooring, accessories such as carpet tile stone and lighting. Our customers consist of local Arizona vendors in building home electronics kitchen and bath as well as window treatments fine furniture and cabinetry.
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